DR SHAHBAZ HUSSAIN
SHAHBAZ HUSSAIN
Academic Degree: PhD
Professional Title: Associate Professor
Research directions: Quantitative Methods, Research Methodology, Higher Education
Email: raihussain@yahoo.com
Mailing Address: School of Foreign Languages, Anhui University of Science and Technology, China
OFFICE HOUR:
Monday:2:00-6:00P.M.
Friday:3:00-5:00P.M.
EDUCATION
2015–2020
PhD in Management Sciences & Engineering | Dalian University of Technology, China
Dissertation: “Influence of Platform Characteristics on Consumer Behavior through Psychological Contracts on Social Commerce Platform.” Chinese Government Scholarship recipient.
2013-2015
MS in Business Administration | National University of Modern Languages (NUML), Pakistan
Graduate education in business administration and research.
2009–2011
MBA (Marketing) | University of Education Lahore, Pakistan
Graduated with distinction / Gold Medal.
2004–2008
B.Com (Hons), Finance | University of the Punjab, Pakistan
Undergraduate degree in commerce and finance.
WORK EXPERIENCE
Nov 2025–Present
Associate Professor | Anhui University of Science and Technology, Huainan, China
Graduate teaching, research supervision, thesis development, curriculum support, and international academic collaboration.
Nov 2023–Oct 2025
Associate Professor | Jiangsu University, Zhenjiang, China
Research and publication; graduate teaching; project leadership and team participation; thesis supervision; curriculum development; member of the Evidence-Based Research Center for Educational Assessment.
Dec 2021–Oct 2023
Postdoctoral Fellow | Jiangsu University, Zhenjiang, China
Interdisciplinary research, graduate teaching and thesis support, research project participation, curriculum development, and educational-assessment research.
Jun 2020–Dec 2021
Lecturer in Business Administration | University of Okara, Pakistan
University teaching and research; graduate research supervision and academic service.
Aug 2012–Mar 2016
Lecturer in Business Administration | University of Education Lahore, Multan Campus, Pakistan
Teaching in marketing, international marketing, economics and business research methods; university academic service.
TEACHING EXPERIENCE
•Research Methodology: graduate-level teaching with emphasis on research design, measurement, quantitative analysis, thesis development, and empirical reporting.
• Advanced quantitative research and structural equation modelling: SmartPLS / PLS-SEM training, mediation and moderation analysis, multi-group analysis, reliability and validity assessment.
• International Business and Trade; International Business; Quantitative Analysis: graduate and university-level teaching in China.
• Business Research Methods, Principles of Marketing, International Marketing, and Consumer Behaviour: teaching experience in Pakistan.
• Graduate supervision and thesis support: supervised 38 graduate and postgraduate students and supported research design, data analysis, interpretation, and manuscript preparation.
• Curriculum and research-method development: contributed to curriculum improvement, educational-assessment activities, research-centre work, and methodological training for students and researchers.
RESEARCH THEME
• Higher education, educational assessment and student psychology: research creativity, supervisor support, self-regulated learning, online learning satisfaction, anxiety, stress and feedback-related processes.
• Quantitative research methodology: structural equation modelling, psychometrics, survey research, measurement validation, mediation, moderation and multi-group analysis.
• Digital learning and AI in higher education: technology-enabled learning, student learning processes, research methodology training and AI-related educational research.
• Consumer behaviour and social commerce: psychological contracts, digital platform characteristics, purchase intentions, repurchase behaviour and online feedback mechanisms.
• Sustainability and organisational research: green behaviour, renewable energy, environmental psychology, socially responsible HRM, creativity and innovation.
RESEARCH PUBLICATIONS
2026
1. Han Gao, Jai Kumar, Jinyan Huang, Wa Hong, Shahbaz Hussain, and Thomas Sheerane (2026). Faculty perceptions of students’ AI-assisted academic writing: an exploratory comparison of Chinese and pooled overseas instructors’ perceived benefits, ethics concerns, and academic integrity. Ethics and Behavior. [AJG 2024: 1]
2025
2. Abdul Waheed, Zhu Yongyue, Salma Waheed, Shahbaz Hussain* (2025). Unveiling the impact of high-involvement work practices on team creativity: Exploring the interplay of team reflexivity and work demand attributes. PLOS ONE, 20(5).
2024
3. Jinyan Huang, Shahbaz Hussain, & Yaxing Dong (2024). How does supervisor support impact Chinese graduate students’ research creativity through self-efficacy and intrinsic motivation? A multi-group analysis. Thinking Skills and Creativity.
4. Jinyan Huang & Shahbaz Hussain (2024). Evaluation of the psychometric qualities of the Foreign Language Classroom Anxiety Scale in Chinese tertiary education. Psychologia.
5. Abdul Waheed, Salma Waheed, & Shahbaz Hussain* (2024). The HR revolution: Redefining performance paradigms in Pakistan’s pharmaceutical landscape through the moderating role of innovative climate. PLOS ONE.
2023
6. Ghimire, A., Ali, S., & Hussain, S. (2023). Impact of Belt and Road Initiative policy and the interacting effect of renewable energy toward carbon neutrality. Environmental Science and Pollution Research. https://doi.org/10.1007/s11356-023-31272-3.
7. Khan, A., Hussain, S.*, & Sampene, K. A. (2023). Investing in green intellectual capital to enhance green corporate image under the influence of green innovation climate: A case of Chinese entrepreneurial SMEs. Journal of Cleaner Production, 418, 138177. https://doi.org/10.1016/j.jclepro.2023.138177 [AJG 2024: 2]
8. Hu, Y., Huang, J., Hussain, S., & Kong, F. (2023). Examining self-regulated learning as a significant mediator among social presence, cognitive presence, and learning satisfaction in an asynchronous online course: A PLS-SEM approach. Australasian Journal of Educational Technology, 39(2).
9. Zhang, Y., Huang, J., Hussain, S., & Dong, Y. (2023). Investigating the impact of Community of Inquiry presence on online learning satisfaction: A Chinese college student perspective. Psychology Research and Behavior Management, 16, 1883–1896.
10. Li, Z., Huang, J., Hussain, S., & Shu, T. (2023). How do anxiety and stress impact the performance of Chinese doctoral students through self-regulated learning? A multi-group analysis. Frontiers in Psychology, 14, 985379. https://doi.org/10.3389/fpsyg.2023.985379
11. Ali, R., Hussain, R. I., & Hussain, S. (2023). How and when does renewable energy affect investors’ willingness to invest? International Journal of Energy Sector Management, 17(1). https://doi.org/10.1108/IJESM-06-2021-0025 [AJG 2024: 1]
2022
12. Hussain, S., & Huang, J. (2022). The impact of cultural values on green purchase intentions through ecological awareness and perceived consumer effectiveness: An empirical investigation. Frontiers in Environmental Science, 10, 985200. https://doi.org/10.3389/fenvs.2022.985200.
13. Sajid, K. S., Hussain, S., Hussain, R. I., & Mustafa, B. (2022). The effect of fear of COVID-19 on green purchase behaviour in Pakistan: A multi-group analysis between infected and non-infected consumers. Frontiers in Psychology, 13, 1–13.
2021
14. Hussain, S., Li, Y., & Li, W. (2021). Influence of platform characteristics on purchase intention in social commerce: Mechanism of psychological contracts. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 1–17. https://doi.org/10.4067/S0718-18762021000100102 [AJG 2024: 1]
15. Ali, R., Hussain, R. I., & Hussain, S. (2021). The impact of macroeconomic factors on carbon dioxide emissions in South Asia: A panel analysis. Pakistan Economic and Social Review, 59(1), 51–84.
16. Khursheed, A., Asif, M., Hussain, S., & Liaqat, M. (2021). Factors affecting total risk in the banking sector of Pakistan: Empirical evidence from panel data analysis. Review of Applied Management and Social Sciences, 4(2), 431–445.
2020
17. Hussain, R. I., Bashir, S., & Hussain, S. (2020). Financial sustainability and corporate social responsibility under the mediating effect of operational self-sustainability. Frontiers in Psychology.
18. Hussain, S., Li, Y., & Li, W. (2020). Psychological contract-based consumer repurchase behaviour on social commerce platforms: An empirical study. KSII Transactions on Internet and Information Systems, 14(5), 2061–2083.
19. Rafiq, M. R., Hussain, R. I., & Hussain, S.* (2020). The impact of logo-shape redesign on brand loyalty and repurchase intentions through brand attitude. International Review of Management and Marketing, 10(5), 117–126.
2017
20. Chen, L., Jiang, T., Li, W., Geng, S., & Hussain, S. (2017). Who should pay for online reviews? Design of an online user feedback mechanism. Electronic Commerce Research and Applications, 23, 38–44. https://doi.org/10.1016/j.elerap.2017.04.005 [AJG 2024: 2]
21. Hassan, W., Zubair, M., Hasnain, Z., & Hussain, S. (2017). Working capital management among listed companies of Pakistan. International Journal of Research – Granthaalayah, 5(2), 89.
22. Hasnain, Z., & Hussain, S. (2017). Evaluating the effectiveness of the asset-pricing model before, during, and after the 2008 financial crisis: Evidence from the Karachi Stock Exchange. Business and Economic Research, 7(1), 177–188.
2016
23. Malik, M. S., Awais, M., Hayat, F., Hussain, S., & Khursheed, A. (2016). Dual perspective of inflation toward market development. International Journal of Economics and Finance, 8(3), 225–231.
2015
24. Awais, M., Khursheed, A., & Hussain, S. (2015). Validity of CAPM in capital markets of Pakistan: An empirical analysis with a critical perspective. European Academic Research, 3(3), 3379–3395.
25. Hussain, S., Nayyab, H. H., Fareed, Z., Baqir, R., Zulfiqar, B., & Shahzad, F. (2015). An investigation of the factors affecting performance of environmental impact assessment practices in Pakistan. Oeconomics of Knowledge, 7(1), 36–56.
2014
26. Zulfiqar, B., Arshad, H. M., Fareed, Z., Shahzad, F., & Hussain, S. (2014). Criteria for selecting a bank in the Pakistani banking sector: A study of banking customers in Sahiwal, Pakistan. International Journal of Managing Value and Supply Chains, 5(4), 19–31.
27. Hussain, S., Nayyab, H. H., Fareed, Z., Ahmad, H., & Shahzad, F. (2014). Exploring downsizing: A case study of an airline company in Pakistan. International Journal of Accounting and Economics Studies, 2(2), 88–94.
28. Hussain, S., Nayab, H. H., Shahzad, F., Fareed, Z., & Zain-ul-Abidain. (2014). An empirical investigation of entrepreneurial intentions among business students in Pakistan. Studia Universitatis Babeș-Bolyai Oeconomica, 59(2), 68–80.
2012
29. Hussain, R. I., Fareed, Z., Saleem, I., Hussain, S., & Adnan, S. (2012). Implementation of Basel II in the microfinance sector of Pakistan. European Journal of Business and Management, 4(2), 64–70.
30. Fareed, Z., Hussain, R. I., & Hussain, S. (2012). Business students’ behaviour towards internet use: A case study of the University of Education, Okara. International Journal of Asian Social Science, 2(5), 602–610.
INTERNATIONAL CONFERENCE PAPERS & PRESENTATIONS
1. Hussain, S., et al. (2023). Memories cost money: Examining the interplay between nostalgia and impulsive purchases—data from the American vintage clothing industry. American Marketing Association Conference, St. Pete’s Beach, Florida, USA.
2. Hussain, S., & Huang, J. (2023). The impact of ties of peer strength on purchase intentions through perceived diagnosticity and information quality. Australasian Conference on Information Systems, Wellington, New Zealand.
3. Huang, J., & Hussain, S. (2023). Using structural equation modeling to examine Chinese college students’ feedback literacy in English learning: A multi-group analysis. ICLAD 2023, Zhejiang University, Hangzhou, China.
4. Hussain, S. (2022). An empirical investigation of online platform’s atmospheric cues on impulse buying behavior through psychological contracts and perceived trust. 1st SAER International Conference, Jiangsu University, Zhenjiang, China.
5. Hussain, R. I., Hussain, S., & Dogar, M. A. (2020). Cost competitiveness considering the mediating role of operational self-sufficiency and financial self-sufficiency: A new model approach. Economic Competitiveness and Sustainability, Mendel University, Brno, Czech Republic.
6. Hussain, S., Li, Y., Li, W., & Ali, M. (2017). Psychological contracts, antecedents and consequences: A new roadmap to enhance purchase intentions in social commerce. Australasian Conference on Information Systems, Hobart, Australia.
BOOKS
1. Huang, J., & Hussain, S. (2023). Advanced Quantitative Research Methods. Untested Ideas Research Center, Niagara Falls, New York, USA. ISBN 978-1-62520-058-7.
2. Hussain, S. (2023). Teaching Social Commerce Practitioners: The Ins and Outs of Psychological Contracts. Untested Ideas Research Center, Niagara Falls, New York, USA. ISBN 978-1-62520-064-8.
SELECTED ACADEMIC RECOGNITION & SERVICE
• Higher Education Commission of Pakistan-approved PhD supervisor.
• Best Researcher Award, Department of Management Sciences, University of Okara.
• Chinese Government Scholarship for doctoral study at Dalian University of Technology.
• MBA Gold Medal/distinction, University of Education Lahore.
• Reviewer for peer-reviewed international journals and contributor to international conferences and academic collaborations.
• Research grants supporting projects on AI in higher education and student psychology, and platform characteristics and consumer buying behaviour in social commerce.
